UNLEASHING EXCELLENCE ON CAMPUS

Today’s educational environment is much more competitive than it used to be. Students have many options to pursue, and many institutions are competing for the same student enrollment. To be competitive in this environment, a college or university must develop a brand that connotes superior service and value. A “service-first” brand enables an organization to attract and retain students, develop loyal employees and faculty, and allows your employees, staff, faculty, and students to be your best marketing team. In order for a brand to take hold, the organization must perform. This program identifies:

  • How to look through the lens of the student
  • Recognition that “Everything Speaks” in the physical environment
  • Four elements that affect the student experience
  • The systems and processes that structure a culture of excellence
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