Graduation is right around the corner for most college campuses and everyone is getting prepared for the big event. What a great time to showcase the college and impress your visitors with your outstanding customer service. Those visitors are your customers for the day and they consist of the graduates, parents, grandparents, siblings who […]

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Why don’t students who you’ve worked so hard to recruit and enroll, stay in school? Conventional wisdom would cite financial reasons, scheduling difficulties, poor grades, or simply personal. Yet, studies show that almost 72% of students leave because of service-related issues: lack of concern by staff and faculty, feeling processed and not valued, not fitting […]

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Colleges are struggling to increase student retention rates. What would Walt think of the way staff, faculty, students and parents all interact? Walt Disney once said “do what you do so well that they will want to see it again and bring back their friends.” If Walt was to go back to college today, what […]

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It’s the age old question in higher education: are the students the institution’s customers? According to one professor quoting Martin Buber, the philosopher, said students are absolutely not customers, but are “unfinished and unfulfilled beings who stand to gain from their teachers, whose intellectual maturity and depth of knowledge will inspire them beyond belief.” In […]

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